In the modern competitive marketplace, packaging is not just a container for a product; it is now a symbol of brand identity, shelf life, sustainability, and the consumer experience in an unbelievably competitive market. Flexible packaging is a type of packaging; however, flexible packaging can conserve a material to the advantage of the product design while being reasonably priced, and, if you think about the design of the product itself, an incredibly wide-open way of how the consumer is going to see the product.
Would you like to improve and use your products to the maximum product display possibilities? This article will take you through the various product packaging ideas using flexible packaging.
What Is Flexible Packaging?
Flexible packaging is composed of material that offers a high degree of flexibility and is easily bendable, foldable, or moldable while still possessing protective properties. Examples of flexible packaging can include films, foils, laminates, or coated papers that can be adapted for a specific purpose.
Top Product Packaging Ideas Using Flexible Packaging
Here are a few new and practical ways brands have adapted flexible packaging film to protect their products, improve their shelf presence, and define the brand’s identity.
1. Resealable Stand-Up Pouches
Stand-up pouches are one of the most requested and most utilized forms of flexible packaging by brands. They take acceptable differentiation to the next level by increasing shelf presence, freshness, and adding value in the form of consumer convenience. While there are options for resealing your pouch with a zipper or a tear notch, both offer ideal solutions for products intended to be consumed on two or more occasions.
2. Spouted Pouches for Liquids and Semi-Liquids
Spouted pouches can be a sustainable alternative to a standard rigid plastic bottle. Avoiding a capped, rigid bottle, spouted pouches offer a compact, lightweight storage option for larger liquid products, with great dispensing control. As it relates to production and transportation costs, spouted pouches also provide a sustainable opportunity for making significant carbon footprint reductions in the environmental mix.
3. Sachets or Single-Use Packs
Sachets can be a popular single-use application or sample promotion at a low-cost distribution model, to promote those products in a compact format for on-the-go consumers. Other brands may experiment with trial packs or free samples, or due to the low-cost promotional benefits of getting products into trial.
4. Vacuum-Sealed Flexible Packaging
Vacuum-sealed flexible packaging is very effective in extending the shelf life of your product by removing oxygen from the outer environment of the package, while also eliminating the chance of microbial growth. Vacuum-sealed products can also provide a collapsed packaging volume, minimizing storage or shipping of excess packaging.
5. Compostable or Eco-Friendly Pouches
Sustainability has now become one of the core factors of buying decisions, and compostable pouches are on their way to being adopted on the sustainability practice continuum. Compostable pouches are made from biodegradable involves that further reduce plastic waste, and showcase your brand within the sustainable methodology.
6. Shrink and Stretch Stretch Film for Bundling
Shrink and stretch film works great for bundling multiple items together or for creating seasonal promotional packs. Shrink and stretch film provides tamper-evident protection and may be printed so that the branding completely covers a 360° range.
7. Custom Printed Roll Stock for Automation
For companies that have purchased form-fill-seal machines (FFS), roll stock is a marvelous value-added solution. Not only does roll stock provide complete design flexibility, excellent barrier protection, and high-speed packaging, but it can also be a solution that works for FFS machines.
Why Flexible Packaging is Ideal For Product Packaging?
The versatility of flexible packaging provides an ideal solution to many industries, such as food, beverage, personal care, and medical supplies. Listed below are the main advantages of utilizing flexible packaging solutions for packaging.
- Cost Savings: Flexible packaging is generally less expensive compared to traditional rigid packaging materials. Because flexible materials are lighter and take up less volume, total production and shipping costs are reduced.
- Lightweight & Space Saving: Weighing less means that companies can save on transport and storage costs. It also reduces the carbon footprint of logistics, an important factor given the current eco-friendly attitudes and market.
- Customization & Design Options: Flexible packaging also offers more customization and branding options. With modern printing techniques, companies can have exciting graphics leap off the shelf, as well as clever window shapes or designs, etc. In ways that do not exist with rigid packaging.
- Eco-Friendly: Consumers are increasingly concerned with “packaging sustainability“, and in many cases, flexible packaging can be reused up to four times and utilizes significantly less total resources than old-fashioned materials. Around the globe, brands are transitioning to environmentally sustainable packaging in every industry, and in every industry, flexible packaging is a simple, sustainable shipping solution.
- Longer Shelf Life: Flexible packaging can provide superior moisture, air, and light barrier properties. This is vital with food packaging, which needs to remain fresh and have a maximum shelf life. Flexible materials, such as vacuum-sealed bags and stand-up pouches, will keep freshness and product integrity for a longer timeframe.
Why Choose Bagla Group for Flexible Product Packaging?
Bagla Group is a frontrunner in flexible packaging solutions, delivering a compatible range of solutions to OEMs, distributors, and users across the supply chain. Please consider the following key points about Bagla Group for your flexible packaging solutions:
- Technology: Our flexible packaging is produced using the latest technology in extrusion and lamination to produce a flexible package that has an unrivaled quality, reliability, and durability.
- Product Range: Bagla Group manufactures a diverse range of flexible packaging products, including recycled shrink films, anti-fog shrink films, and more.
- Branding and Customization: Bagla Group has options for custom-engineered packaging solutions that fulfill your needs without sacrificing quality, branding, or design.
- Sustainability: Bagla Group is committed to sustainability in the manufacturing of all flexible packaging we produce; we even have a biodegradable option!
- Global Supply Chain: Bagla Group has a logistics network in place on a worldwide scale to guarantee dependable shipping of products anywhere.
Conclusion
Flexible packaging offers brand owners the highest cost benefit, sustainability benefit, and versatility benefit in the packaging marketplace. Quite simply, flexible packaging is a unique packaging system that provides unprecedented flexibility and cost savings. At Bagla Group, we look forward to working with you, providing you with innovative, technologically advanced, sustainable, and flexible packaging solutions, and this is not just puffery. Not only do we meet your flexible packaging requirements, but we are also creating value for your product and your brand while keeping your product protected. When you want your flexible packaging to be uniquely yours, come to Bagla Group.
FAQs
What Makes Flexible Packaging Typically Considered More Sustainable?
Flexible packaging is more sustainable than traditional rigid packaging because it utilizes fewer resources to make, and is often recyclable or even biodegradable.
Can Flexible Packaging Be Used For Food?
Yes, flexible packaging materials, like stand-up pouches and retort pouches, are commonplace used within the food industry because they provide freshness and offer excellent barrier protection.
What Types Of Flexible Packaging Are Best Suited For Pharmaceutical Products?
Common types of flexible packaging for pharmaceutical products consist of blister packs and pouch packaging. Blister packs and pouches are tamper-proof, secure, and can be very visually apparent.
