5 Printed Tapes Benefits for Branding Your Business

In the world of competitive packaging, Printed Tapes Benefits for Branding your business go far beyond just sealing a box. These seemingly simple strips can be powerful branding tools, promoting your business, building trust, deterring tampering, and enhancing customer experience all at once.

As one of India’s leading packaging solution partners, Bagla Group manufactures a wide range of printable tapes that offer strength and functionality and serve as impactful marketing assets. Whether you’re in FMCG, pharma, logistics, e-commerce, or any other sector, your brand deserves packaging that speaks volumes, right from the first glance.

Let’s explore the top five ways Printed Tapes benefits for branding your business and how Bagla Group’s advanced tape solutions can help you capitalize on this overlooked opportunity.

What are Printed Tapes?

Printed tapes are the paper adhesive tapes that can be simply customized with logos, designs, and text on them. These tapes are highly valuable for branding purposes, and most of the brands use them for shipping goods with the branding on their boxes. For a different purpose, you can use different printed tapes because various types of tapes are available in the market. You can choose the fine one from the below mentioned list.

List Of Printed Tapes Benefits

Get to know about the printed tapes benefits that helps you to increase your business visibility at a budget cost. It is one of the smart move of advertising a business while doing shipping or delivery of your products. The list of the printed tapes benefits as follows:

1. First impressions matter – Custom branding starts at the box
2. Cost effective advertising
3. Tamper-evident security & also build trust.
4. Efficient Inventory Handling
5. Adds Professionalism and Differentiation

1. First Impressions Matter – Custom Branding Starts at the Box

When you are shipping or delivering your products then the first thing your customer captures is the outer packaging, not the products. To make that outer packaging more eye-catching, you must use printed tapes. These tapes will ensure that your brand name, logo, and message are visible for customer encounters.

Why This Matters:

• Reinforces brand visibility
• Builds customer recognition
• Shows professionalism and attention to detail

Whether you’re a startup or an established player, professionally printed tapes create a premium unboxing experience. They tell customers, “We care.”

Bagla Group Recommendation:

Custom BOPP Tapes (Brown / Transparent / White)
Bagla Group’s BOPP tapes are the most popular and cost-effective option for custom printing. Whether you want single-color prints or multicolor logo tapes, these offer great adhesion and excellent print quality for all types of cartons.

Ideal for: E-commerce brands, exporters, electronics, and FMCG.

2. Cost-Effective Advertising on Every Package

Custom printed tapes are not just functional, they’re mobile advertisements. Each shipment turns into a walking billboard for your brand.

You don’t need to spend separately on packaging sleeves, stickers, or labels. One printed tape can:

• Promote taglines
• Showcase QR codes
• Display social media handles
• Mention product lines or slogans

Over hundreds or thousands of shipments, this becomes a high-ROI marketing investment.

Bagla Group Recommendation:

Hot Melt Tapes (High Tack Custom Prints)
These are perfect for express logistics and courier packaging where tape performance and print retention matter. Bagla’s hot melt printed tapes offer high initial tack and strong bonding, even on recycled boards.

Ideal for: Courier companies, third-party logistics, online retailers.

3. Tamper-Evident Security + Trust Building

Brand protection and consumer trust go hand in hand. Using tamper-evident printed tapes helps in two ways:

• Prevents unauthorized opening or pilferage
• Builds trust with customers by receiving the parcel

Any attempt to open the package becomes visible. If the branding tape is broken, customers instantly recognize that the package was interfered with.

Bagla Group Recommendation:

Tamper Evident Printed Tapes (Void Pattern or Breakable Tapes)
These tapes can be custom printed and are ideal for businesses dealing with valuable items, pharmaceuticals, and sensitive materials.

Ideal for: Pharma, electronics, export packaging, and government tenders.

4. Efficient Inventory Handling & In-House Branding

Branded tapes can be color-coded or category-specific. This simplifies warehouse handling and stock rotation. For example:

• Red tape = Perishable
• Green tape = Premium product
• Blue tape = Return shipment

Your warehouse staff and delivery team can quickly identify contents without opening the box, increasing operational efficiency.

In-office or inter-department packaging can also use branded tapes to show internal ownership, promote internal branding, and maintain supply chain discipline.

Bagla Group Recommendation:

Paper Tapes – Kraft Paper Printed Options
Eco-conscious businesses can use Bagla’s Kraft paper printed tapes with branding. These tapes are 100% recyclable and can be written on as well.

Ideal for: Warehouses, export houses, and organic product brands.

5. Adds Professionalism and Differentiation

Your packaging speaks volumes. When your product competes with several others on the shelf or in courier deliveries, printed tapes set you apart. It shows you are not just another reseller, but a professional business that values its product and its customer.

Moreover, branded tapes protect your product from being mistaken for others and strengthen brand recall.

Bagla Group Recommendation:

Double-Sided Tapes (For Internal Branding and Assembly)
Though not visible on outer cartons, Bagla also offers printable liner options on double-sided tapes, ideal for branded in-store assembly or POP displays.

Ideal for: Retail merchandising, gifting kits, and in-store branding.

Bonus: Multi-Language and International Branding

For global exporters, multi-language printing on tapes is a brilliant strategy. Bagla Group provides language-specific printed tapes to match destination countries, ensuring compliance and localized branding.

Imagine sending a parcel to Germany with your brand and instructions written in German, it’s a trust-builder and a barrier-breaker.

List of Printable Tapes Manufactured by Bagla Group

Here’s a quick overview of Bagla Group’s printable tapes that support branding:

Final Thoughts: Why Printed Tapes Are a Branding Game-Changer?

If your business uses hundreds or thousands of boxes every month, then you must invest in custom-printed tapes. These are the smartest ways of making branding decisions. The printed tapes for branding are cost-effective, easy to implement, and impactful on both brand image and customer trust. 

With Bagla Group as your packaging partner, you not only get access to a diverse portfolio of tapes but also professional guidance on design, printing, and tape selection that aligns with your branding goals.

Ready to Upgrade Your Packaging?

Bagla Group brings over 40 years of global experience in packaging innovation. With 5 manufacturing units and cutting-edge printing technology, we provide fast dispatch, custom branding, and international export support.

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